As a B2B diamond-sourcing platform, Liquid Diamonds helps buyers maximize their purchases by connecting them to global suppliers. We focus on technology and data to make the entire purchase journey easy, safe, and convenient.
Considering that, we recognized the need for an enhanced user experience on our website. The site now offers a tailored user journey for retailers and wholesalers, ensuring a seamless browsing experience.
The team identified areas that needed improvement by gauging user interaction and going through analytics. Also, heat maps and click tracking revealed underutilized or confusing sections.
Here are the key highlights of the revamped website:
The new design focused on a modern, responsive theme with optimized navigation and improved visuals. This ensures that users can easily access the information and tools they need, regardless of their device.
As a first step, the navigation itself presents two separate options for ‘Jewelry Retailers’ and ‘Diamond Wholesalers.’
Jewelry retailers have access to tools and resources that simplify the diamond sourcing process.
Check out the page here.
The process begins when you send your diamond requirements to the platform via our White Glove Service. These requests are then sent to numerous global suppliers who compete to offer the best price via our Reverse Auction technology.
Diamond experts subsequently inspect the diamonds, give you their opinion, and present the best deals for your approval. Once you approve, all the chosen diamonds are shipped to you together, regardless of the number of suppliers.
The Liquid Diamonds platform manages payments and procurement, and you can return diamonds to the New York office if needed. The customer service team is always available to assist you throughout the process.
Similarly, diamond wholesalers benefit from efficient inventory and sales management systems.
Check out the page here.
The process kicks off by understanding your diamond preferences and buying patterns. Our platform then uses this information to find the best deals from various suppliers, sending you personalized notifications. You can also join other wholesalers to buy in bulk and get discounts.
Once stones are shortlisted, the pLiquid Diamonds team inspects them and provides feedback. Finally, all your purchases are combined into one shipment, regardless of the supplier, with the platform handling payments and procurement.
Liquid Diamonds has also launched the latest version of Pricing Co-Pilot. It equips diamond wholesalers with ample market insights to make informed pricing decisions. The tool tracks market availability, visualizes price changes, highlights stones with expanded filter criteria, ensures accurate default filters, and optimizes sorting and analysis for efficient inventory management.
Apart from the redesign, the revamped website also offers easy access to some of the landmark features of our platform:
With enhanced functionality, buyers can use the patented Reverse Auction system that encourages global suppliers to compete, ensuring that retailers get the best possible prices.
The full suite of Liquid Diamonds’ offerings also finds better visibility on the new website, including the White Glove Service.
This service ensures consolidated shipments, quality control, single window payments, and hassle-free returns, providing a seamless and reliable experience for users.
The redesigned website plays a crucial role in supporting Liquid Diamonds’ mission to democratize the diamond market and promote growth.
As our CEO Kashyap Mehta points out,
“Our team worked to streamline the platform for greater usability, and we are happy to report we are already seeing an increase in both time spent on the platform as well as a strong ROI in terms of new retailer clients taking advantage of our diamond buying services.”
The new website reflects the company’s growth and dedication to providing fair market value for diamond buyers and sellers.
We're excited about this modern and user-friendly redesign, which will improve the overall experience for our valued customers.
